How To Advertise on Facebook in 2023
The times may be changing, but knowing how to advertise on Facebook is still an essential skill for most marketers.
Advertising on Facebook isn’t dead. Despite new players on the social media scene — Ticktock, we’re looking at you — knowing how to advertise on Facebook is still an essential skill for most marketers.
Right now, if you advertise on Facebook, your ads can reach 2.17 billion people — in other words, close to 30% of the world’s population. Plus, the platform’s active user base continues to grow.
Sure, these are impressive numbers. But Facebook is all about getting your message in front of the right segment of those people. The users who are most likely to be interested in buying your products or services.
Keep reading to find out everything from how much Facebook ads cost to how to plan your first campaign.
Meta Ads Manager is a tool that lets you create and manage your ads. You can view, make changes and see results for all of your Meta campaigns, ad sets and ads. With Ads Manager, you can:
- Create ad campaigns. With Ads Manager, you can use ad creation to design your ads in a step-by-step process. When you create your ad, you choose the marketing objective, the people you want to reach, the places to show your ad and the ad format. Learn more about creating your ads.
- Manage multiple ads at once. In Ads Manager, you can edit settings – such as audience, a budget and placements –across many ads and create copies of your ads by duplicating them. Learn more about managing ads in Ads Manager.
- See how your ads perform. View up-to-date data on the performance of your ads and schedule reports. You can view results at the account level to high-level view of how all your campaigns are doing, apply breakdowns to see the metrics you care about and create or schedule ad reports. Learn more about ads reporting in Ads Manager.
Go to Ads Manager. Click Create to get started.
Select Account overview, Campaigns, Ad sets or Ads to manage your assets or view your results in customisable columns.
If you prefer a mobile device experience, you can also download Ads Manager app for Android and iOS. Note that not all features are available via mobile, learn more about the Ads Manager app.
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