Off-Page Optimization - "Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank. Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.
Links and off-page SEO
Building backlinks is at the heart of off-page SEO. Search engines use back links as indications of the linked-to content's quality, so a site with many high value back links will usually rank better than an otherwise equal site with fewer back links.
There are three main types of links, defined by how they were earned: natural links, manually built links, or self-created links.
Natural links are editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link.
Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influences to share your content.
Self-created links are created by practices such as adding a back link in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.
Regardless of how links were obtained, those that offer the greatest contribution to SEO efforts are generally those that pass the most equity. There are many signals that positively contribute to the equity passed, such as:
The linking site's popularity
How related the linking site's topic is to the site being linked to
The "freshness" of the link
The anchor text used on the linking site
The trustworthiness of the linking site
The number of other links on the linking page
Authority of the linking domain and page
SEO Strategy Development-
This means eCommerce should be a focus for every company that’s selling something. And that means you need an increased focus on web traffic.
After all, you could have the best website in the world, with cutting-edge design, optimized for ideal user experiences, and copy that would make David Ogilvy gnash his teeth in envy, but if no one ever sees it, it’s not doing you an ounce of good.
You need to get found. And that, of course, is why SEO is a crucial part of any modern marketing plan.
You want to rank highly in search engine results pages (SERPs), so you get found organically by your targets.
However, this is much easier said than done. But don’t fret, we’re here to help.
Whether you’re an experienced professional looking to brush up on the fundamentals for a client or a complete newbie trying to figure out how this whole SEO thing works for your business, you’re in the right place.
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